Living Goods
Vacancy: Marketing Manager
The Marketing Manager for Kenya will develop and implement all point of sales displays, marketing activities and product launch support for Kenya.
Reporting to the Kenya Field Operations Director, you will be a key contributor to drive sales and health impact in Kenya.
You will assist in the development and implementation of strong marketing plans both at the branch level and at the community health promoter level.
 
Key Duties and Responsibilities:

Marketing Activities
  • Plan and design successful marketing activities throughout the year to support CHPs meeting their KPIs including sales promotions, SMS campaigns, outdoor events, new product launch plans, etc
  • Support in creating all Kenyan marketing materials and manage the production of them ensuring they meet all brand guidelines.
  • Ensure timely and flawless execution of marketing activities on the ground such as new product launches, sales pushes, SMS outreach program to CHPs and clients. Measure success of activities both on performance and return on investment
  • Ensure great Living Goods visibility including developing and implementing relevant marketing support materials at Kenyan branches and for CHPs
  • Create, develop, implement and evaluate innovative marketing tests quickly and cheaply based on LG’s objectives
  • Support the development and management of a CHPs reward program to increase their motivation and performance.
Products and Analysis
  • Assist the product team in improving Living Goods current and new product portfolio performance by identifying consumer insights (through focus group discussions and sales tests for priority products), competitor analysis, and analysis of sales and CHP performance data
Partnerships
  • Oversee marketing partnerships with suppliers including on the ground implementation, monitoring and relationships with partners
  • Develop new partnerships to increase Living Goods impact and efficiency
Brand Building
  • Contribute to LG brand awareness to employees and funders by collating and sharing CHP stories and tracking press coverage, and managing visitor trips to Kenya
Qualifications:
  • The applicant must hold an Undergraduate degree in sales, marketing or communication
  • At least four years work experience marketing and/or trade marketing
  • Entrepreneurial spirit and drive for results.
  • Excellent analytical skills
  • Good interpersonal skills.
  • Excellent written and verbal communications skills, both in English and Swahili.
  • Computer literate, Microsoft Office suite (PowerPoint, Excel, Word) a must; Adobe a plus.
  • Flexible and willing to travel up to 50% of his / her time within Kenya (based in Nairobi)
Compensation: A competitive salary and benefits package commensurate with experience including health insurance, vacation, and a bonus opportunity.
The opportunity to be your best while making lives better for those in need.

How to Apply

CLICK HERE to apply online for this position.

Successful applicants will be contacted for an interview.

For more information about Living Goods, please visit: www.livinggoods.org

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